Biamp has announced new European headquarters in Antwerp, located in the facilities of Apart Audio, which Biamp acquired in July 2019 along with Community Loudspeakers.
Accompanying the move, Kris Vermuyten, former CEO of Apart Audio, has been promoted to General Manager of Biamp Europe, and will oversee Biamp’s European operation. The new headquarters will host sales, support and distribution in the region.
‘Building a solid European sales and support organisation for Biamp is a key element of our global growth strategy,’ says Biamp President, CEO and Co-chairman, Rashid Skaf. ‘I’m confident that Kris Vermuyten will have tremendous success. Under his leadership, the new headquarters in Belgium will significantly bolster our presence in the region and add substantial new capacity in all aspects of our European operations that will enhance our ability to support customers and drive growth.’
The Belgian facility includes office space, training rooms, warehousing, technical support, finance, sales administration and a fully-equipped ‘experience centre’ to provide comprehensive support for customers, partners and end-users.
In addition to strengthening its presence in Europe, the acquisition of Apart Audio and Community Loudspeakers expands Biamp’s systems for conferencing and enterprise venues, and adds the products and expertise across all geographic markets in retail, hospitality, leisure, stadia and other large venues. The company is forming two new sales teams, a retail sales group and large-venue sales group to focus specifically on these sectors. All products within the merged portfolios will be sold and supported through Biamp’s global sales and service organisation, with regionally located stocking and fulfillment.
‘Biamp’s European headquarters will provide the region with enhanced logistics, support, and overall service for our customers and partners, and will extend Biamp’s leadership in the European pro AV market. I am excited to lead the team as we bring Biamp’s innovative communications solutions to a quickly growing community of customers,’ Vermuyten says.
More: www.biamp.com
