The International Association of Broadcasting Manufacturers (IABM) has appointed Yves Dupuis its Director of Market Intelligence, responsible for its new IABM Market Intelligence Division.

Yves Dupuis‘Back in 2006, the IABM launched the Global Market Valuation and Strategy Report, creating an accurate assessment of the total value of the broadcast and media technology supply market,’ says IABM Director General, Peter White. ‘In the years following, we have produced four more editions of this report and it remains the definitive valuation report in the market today.

‘We are now building on the platform of this report together with the various pieces of business intelligence that we provide on a regular basis to our members, to create a portfolio of market and business intelligence that will help support the leaders in our industry in their strategic decision-making. The establishment of this new division will add focus for our investment and commitment to this objective, and we are delighted that someone as knowledgeable and talented as Yves has joined us to head up this initiative.’

Dupuis has spent spent of his career in the broadcast manufacturing industry, first at Leitch as an engineer in operations and later at Miranda as an analyst in planning and business development. Over the past 12 years, particularly in the latter role, he has developed an understanding of the specific, growing, and largely unmet market intelligence needs of strategy makers and product directors.

‘Through tough economic times, the worldwide market for video technology continues its growth because people everywhere love video content,’ he says. ‘However, this opportunity for suppliers is anything but easy to seize, given the tremendous tumult and complexity beneath the surface of video technology markets. Navigating these difficult waters requires detailed information on the present and past state of markets, informed opinion on the directions markets are taking, and analysis that elucidates the meaningful links between markets and their drivers. The IABM is increasingly well-positioned to meet its members’ needs in those regards.’

More: www.theiabm.org

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