Meyer Sound has named Antonio Zacarias its Vice President of Worldwide Sales.

The newly created position will enable Zacarias to supervise the company’s sales activities and support the international and regional sales managers in servicing Meyer Sound customers around the world.

Formally Director of Latin American Sales, Zacarias has been instrumental in the expansion of the Meyer Sound Mexico office that he has headed since 1998, and will continue to oversee in his new position.

Reporting to Executive VP Helen Meyer, Zacarias is charged with all aspects of leading Meyer Sound sales managers and partners across the globe, including setting sales goals and forecasts, developing consistent pricing and distribution policies, and evaluating and communicating new product requirements and business opportunities. He will also collaborate with the company’s marketing department on promotional activities and providing technology information to customers.

‘As Meyer Sound and our product offerings evolve and expand, our opportunities and challenges are changing as well,’ says Helen Meyer. ‘With Antonio taking on this new role, he will be fostering a visible and consistent sales structure to benefit our sales partners, and making sure that customers will receive the same quality support regardless of where they are.’

Prior to joining Meyer Sound Mexico as technical support in 1997, Zacarias was audio technician and then operations manager at Audio Concepto SP, and was also front-of-house and monitor engineer for artists including Pandora, Mijares, and Benny Ibarra.

Currently based in Mexico City, Zacarias will relocate to the Meyer Sound headquarters in California in the coming months.