Audiologic has appointed Bobby Sohal as Procurement Manager and Steve Cox as Business Manager (South region), in a move that signals a continued investment in the company’s operational excellence and partner support infrastructure. The appointments come as Audiologic continues to build on its market-leading position, reinforcing key functions within the business to support sustained growth.
Heading up the company’s procurement function, Bobby Sohal brings over 20 years’ dedicated A/V procurement experience, having held such roles at well established integrators including Solotech UK Group Limited, Feltech Electronics and CSL Integration. Her deep expertise in supply chain and inventory management will be brought to bear as Audilogic continues to scale while remaining lean and efficient.
Also coming aboard the business in the past month, Steve Cox assumes the Business Manager (South) role vacated by Matt Nettlefold after his promotion to Head of Technical. A veteran of Samsung’s channel sales team in the UK, Cox is new to the A/V sector but highly experienced as a customer relationship manager and growth driver in the B2B technology space, making him well-suited to support Audiologic’s integration partners in the southern region.
‘In an environment of fluctuating demand, Bobby’s expertise in leveraging business intelligence to manage inventory is paramount to ensuring we have the right product, in the right quantities, at the right time,’ says Managing Director Andy Lewis. ‘Her data-driven approach will be a significant asset.
‘Bringing specialists of both Bobby and Steve’s calibre onboard is a direct reflection of our commitment to our partners. Their combined experience and industry knowledge will be instrumental as we continue to grow and develop our services.’
More: www.audiologic.co.uk