With the retirement of President and co-founder Rick Perotta, John Jennings has become Royer Labs President.
Royer co-founder and 26-year VP of Sales & Marketing, Jennings’ established and maintained the company’s dealer/distributor network and has directed Royer’s overall marketing and branding strategies from the outset. In his early days he attended recording sessions, introducing producers, engineers and artists to Royer ribbon microphones and photographing them in action. The company’s designs resulted in Royer Labs receiving a Technical Grammy in 2013.
Perrotta co-designed many of Royer’s products with Chief Engineer David Royer. His technical chops were, and remain, invaluable. Perotta created Royer’s overall hand-built-in-the-USA production methodologies, he formulated the company’s original business structure, and for 26 years he oversaw its day-to-day business operations. In ‘retirement’ Perrotta will continue to lend his expertise in a technical and design capacity, which is the work he always enjoyed the most.
Jennings has lived in Nashville since 2013 and will continue to work from the office he calls Royer East. Having in-person representation in two major music markets – Nashville and Los Angeles – enables the company to better serve a higher number of clients in addition to gathering feedback on new gear under development. Jennings plans to put more new microphone products into the pipeline, with a focus on the high-quality, hand-built approach that the company has employed for decades.
‘These 26 years have been one of the most rewarding periods of my life,’ Perotta says. ‘From our start in my backyard guesthouse to our presence as an industry leader in high-end microphones and accessories, it’s been an incredible experience that I am very proud of. While I may not be in the office on a regular basis going forward, I will still be involved with the company and the wonderful people that constitute Royer Labs. And as I pass the baton – or should I say microphone – to John, I have every confidence the company will continue to thrive.’
‘I’ve always been proud of what Royer Labs brings to the pro audio community,’ Jennings says. ‘Every day, I work with high-quality people who bring their A Game – that’s the Royer way. I’ll miss having Rick here but we’ve been partners for so long, and our management team is so good, that stepping into this position is an uncomplicated, natural progression. We have some unique new designs underway and the next few years at Royer are going to be an exciting time to hold down this seat.’
Jennings’ VP of Sales & Marketing position will be taken over by Dave Bryce, another seasoned sales and marketing professional. The remaining company management team, with more than 90 years of collective experience with Royer, will continue Royer’s legacy, providing consistency in how the business is run and maintaining its commitment to quality.
More: www.royerlabs.com
