Transducer company Lavoce Italiana has appointed Andrew Pernetti to the new position of Distribution Sales Manager for North America.

Tom James and Andrew PernettiPernetti will focus on developing the company’s North American Distribution strategy, to drive sales of products through from their group’s newly established US division, Elettromedia Corporation, based in Old Hickory, Nashville. This will involve growing the company’s network of authorised distributors and dealer partners in the region, and developing relationships with local manufacturers and integrators.

With a strong background in the North America professional audio market, Pernetti’s career includes sales and marketing development for companies the likes of Audio-Technica and Powersoft, which brings a wealth of experience on how to do business and set-up long-term partnerships with key retailers, integrators and specialist transducer resellers throughout US and Canada.

‘We are really pleased to welcome Andrew to the growing international sales team at Lavoce and at such a pivotal stage of our investment in the North American market’, says International Sales Director Kevin Shove. ‘Andrew has a valuable Distribution skill set and knowledge base which will perfectly complement Tom James’s (Business Development Manager for Americas) successful activities with our key OEM partners. This will catapult our plans to open more of the market and make our pro audio transducers and bass guitar speakers available to a much wider and varied audience of customers.’

‘I am excited to join Lavoce at the outset of the new sales operation in Nashville and for the opportunity to shape the sales and marketing strategy for NA distribution,’ Pernetti adds. ‘It became clear very quickly that success in supplying leading pro audio and MI manufacturers has elevated Lavoce as a speaker component brand, and has created some excellent opportunities to grow business with more dealers and local manufacturers.’

Lavoce products are now available directly from the company’s Nashville sales and warehouse operation.

More: www.lavocespeakers.com

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