KScape has appointed Vieri Parrulli as Sales Manager, bringing more that a decade of experience in the lighting industry to the position

Vieri ParrulliParrulli studied at the Faculty of Architecture in Florence, and after a year as a freelance professional, decided to specialise in lighting design. He has long been interested in the use of light to create spaces, define environments and shape moods.

In 2013, he began work at CREE, a multinational American producer of LED lighting fixtures for urban lighting with European headquarters in Sesto Fiorentino. After ten years at CREE, he moved on to explore worlds aside from urban lighting – course that had led him to KScape, where he hopes to contribute to the commercial development of a new product.

Parrulli’s career has given him experience across the entire sales process, from technical product knowledge to lighting design, organisation of the sales network, and actual sales.

‘We are delighted to welcome Vieri to the KScape family,’ says KScape Global Sales & Marketing Manager, Tom Riby. ‘This marks the beginning of an exciting chapter for KScape, not only because we gain Vieri’s expertise and talents, but also because this marks the transition of KScape from a start-up brand within K-array to a much larger player both internally and externally in a new and exciting market segment where light and audio combine.’

‘I am delighted to join the team at KScape within K-array, an organisation that is at the forefront of innovation in the audio industry,’ Parulli says. ‘Rail is an exceptional offering that has already set a precedent in a merging industry of light and audio, and I am eager to introduce it to the wider market.’

More: www.kscapemergingsenses.com

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