Powersoft has appointed Abby Hu to the newly created role of Chief Representative Officer in China, where her first responsibilities will be to concentrate on vertical markets such as theatre, broadcasting and entertainment.

Abby Hu:Hu brings more than years of experience in the A/V industry to the role, having previously worked for a systems integration company specialising in conference, broadcast and theatre. She has also worked at AMX Asia as a Regional Sales Manager and for China Jingye Engineering Corporation Ltd as a Senior Commercial Manager, where she played a key role in major A/V projects for significant clients such as Universal Studios Beijing.

Hu has previously worked alongside Ezpro, Powersoft’s Chinese distributor, in conjunction with a project for Universal Studios. ‘At its very foundation, Powersoft is a great brand,’ she says. ‘I believe my participation can really enhance the influence of Powersoft and its potential to flourish in new markets. I’m looking forward to using my knowledge of the A/V industry to enhance Powersoft’s brand to a wider audience.’

With such a varied career background in A/V sales, distribution and business development, Hu believes her new role will ‘help the Powersoft brand progress and enhance its leading position in the market’.

‘We are very excited to welcome Abby to our team at Powersoft,’ says Powersoft’s Luca Giorgi. ‘Her regional expertise in business development will be invaluable for this position. We look forward to working alongside Abby to further our growing commitment in China.’

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