Genelec has expanded its range of Raw aluminuim models with the release of new versions of the 8331 and 8341 three-way coaxial studio monitors from The Ones series.
Introduced in 2020, the distinctive Raw finish is available on a selection of the most popular models in Genelec’s studio, A/V and home audio ranges. The Raw versions require no painting and less finishing material than standard painted models, increasing their environmentally friendly manufacture and allowing the natural beauty of the enclosure’s recycled aluminium to shine through.
All RAW models feature the Minimum Diffraction Enclosure (MDE) design, developed by Genelec in close collaboration with leading industrial designer Harri Koskinen. By eliminating edge diffractions, the MDE delivers flat frequency response, precise imaging and optimum acoustical performance.
Launched in 2017, the super-compact 8331 and 8341 three-way point source models offer accurate imaging, controlled directivity in both planes and a wide frequency response.
As part of Genelec’s Smart Active Monitoring family, all models in The Ones range integrate with GLM software, which can calibrate and control entire Genelec smart monitoring systems. Based on data from thousands of studios around the world, GLM is able to minimise the room’s detrimental influence on the sound, enabling the user to produce mixes that translate perfectly to other systems, whether the format is stereo, surround or high channel count immersive.
‘The Raw series is part of our ongoing commitment to sustainability, which we consider to be of equal importance as profitability and sound quality,’ explains Genelec MD, Siamäk Naghian. ‘It’s clear that the popularity of Raw is a direct response to customers who have a growing awareness of environmental issues, but also appreciate the opportunity to own a premium loudspeaker with a unique aesthetic appeal. As our flagship studio monitor range, we’ve had many requests to make The Ones models available in the Raw series, so we’re very happy that we’ve now perfected a way of producing the 8331 and 8341 to the same high standards as the other RAW models. We’re also delighted that the success of RAW will be helping to contribute to the outstanding work that the AES does for our industry.’
A portion of each sale of these new models being donated to the Audio Engineering Society (AES) throughout 2022. ‘Genelec has been an amazing partner to the Audio Engineering Society,’ says AES President, Josh Reiss. ‘We share a commitment to the advancement of the audio arts and sciences, which Genelec has proven by sharing resources and knowledge that advance our joint mission.
‘With the launch of its Raw series of loudspeakers in 2020, Genelec further demonstrated that commitment by pledging a portion of the proceeds of the line to the Society. That pledge was realised in a sizable donation that helped sustain the Society’s essential role in the audio industry during the dark days of the pandemic.
‘Genelec is once again demonstrating its dedication to the Society with the announcement of a new pledge to contribute to AES a share of the proceeds of 2022 sales of the newly introduced Raw version of The Ones monitors. The depths of the Society’s gratitude for Genelec’s partnership cannot be overstated.’
More: www.genelec.com/raw
