Powersoft has reinforced the division responsible for its Deva family of products, promoting Karl Kahlau to Executive Director, Deva.

Karl KahlauKahlau is among the company’s most senior and experienced managers, and relinquishes his post as Regional Sales Account Manager (EMEA and India) to head the new initiative. He counts two decades of experience of pro audio export having been Export Sales Manager EMEA at Renkus-Heinz for more than 12 years before joining Powersoft. In this role he pioneered sales in Europe & Middle East on electronically steerable self-powered and networked loudspeakers systems, and has promoted high-quality, premium performance installations. In recent years, together with the Powersoft team, he has successfully built sales and support networks in regions such as Middle East, North Africa and most recently India.

The focus on Deva has been brought about to maximise the potential of an industry-unique IoT product, encapsulating a wide array of technical and functional features. The core of the system is a captive self-powered audio system, a high-definition video camera, a motion-sensor for triggering functions and a high-powered LED for night surveillance.

The system is hosted in an IP65-rated enclosure and fully networked and zonable within standard Ethernet networking topology. Deva additionally contains a multitude of sensors and controlling functions, such as built-in GPS with Google Earth allocation and environmental sensors for temperature, humidity etc. It is capable of being completely self-sustainable, using photovoltaic panels for recharging and Wi-Fi/UMTS/3G/4G for communication and networking. The networked system is controllable through the Powersoft Deva Device (PDD) manager or through third-party interaction. 

Kahlau and the Deva team will reform the global sales and support organisation for the Diva. Preparations for the next step in Deva’s evolution began in late December in preparation for its worldwide launch at February’s Integrated Systems Europe in Amsterdam. The strategy of sales, covering vertical markets such as A/V Integration, Safety and Security, Access control and Professional Audio, has been designed as a hybrid approach – to maximise access to projects and distribution network, yet maintain strong service and support, capitalising on the established Powersoft. brand.

‘Karl was the obvious candidate for this role,’ says Powersoft Director of Sales and Marketing, Luca Giorgi. ‘His experience and professional market and product knowledge fit perfectly with both our portfolio as well as our corporate culture here at Powersoft. To have Karl at the helm, driving the Deva division with Powersoft’s dynamic technical team, is a logical step in the evolution of the product. We are excited about the opportunities for Deva and where it may lead us in the development of next generation multi-media systems for professional use.’

More: www.powersoft-audio.com

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