Genelec has expanded its US sales force with John Whitcore named Territory Manager, and Steffenee Copley added as Western Region Sales.

John Whitcore, Steffenee Copley

Both appointments will report to Genelec Inc MD Lisa Kaufmann, and liaise with Genelec Inc Eastern Territory Sales Manager Paul Stewart on new and ongoing sales initiatives.

Whitcore has 20-plus years of industry experience, most recently managing US/Canada East Coast pro audio sales for Avid Technology. He specialises in generating new business and developing relationships with his ability to establish customer and team rapport, trust and loyalty. He is driven by his passion for music, great sound and technology.

Copley comes from a musical background, with early exposure to piano, violin, guitar and banjo. She graduated from the University of Tennessee Knoxville and began her career in the audio equipment industry in 2003 working for a start-up distribution company who introduced the German headphone line Ultrasone to the US, Canada and Central and South America markets. Since then, she has worked for Liberman Broadcasting, representing KRCA Estrella TV/KBUE/KHJ/KWIZ/KRQB Spanish-language TV and radio stations, Fingerprint Audio (US and Canada distributor of sE Electronics and sE/Rupert Neve Signature Series microphones) and Ultimate Support Systems, assuming the positions of Account Executive, Director of Sales & Marketing, West Coast Regional Sales Manager, and International Sales Manager. Copley has spent the past few years as owner of the sales representation and marketing firm Step 2 Business Services Inc, representing several brands to corporate and independent retailers within the US and Latin America.

‘John and Steffenee have rich histories and unique skill sets,’ says Genelec Inc Marketing Manager, Will Eggleston. ‘With years of experience in sales and customer relations, they have the opportunity to benefit both Genelec dealers and reps alike. We look forward to working alongside them and continuing to increase our national presence in all the markets that we serve.’

More: www.genelecusa.com

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