Lawo has appointed Bill Bennett to build the presence of its radio products in North America.
Well known to American broadcasters from his previous position as a Sales & Support Engineer for L-S-B Broadcast Technologies, Bennett has worked extensively with IP-based network, audio, video and control solutions. His extensive broadcast resume also includes stints with QVC, Olympic Broadcasting Service, and at the helm of his own engineering consulting firm.
‘It feels really good to come home to radio,’ says Bennett. ‘I’ve worked a lot with video and other audio technologies over the years, but where it all began for me was in engineering at WJR Radio in Detroit in the mid-1980s – radio is where my heart is.’
Bennett’s appointment means plenty of travel, introducing American broadcasters to Lawo’s line of radio mixing consoles, such as the highly-configurable sapphire and compact crystal series, and crystalClear touchscreen-based Virtual Radio Console, as well as a new product slated to debut at NAB 2016.
‘I couldn’t be happier to represent Lawo,’ Bennett says. ‘Inside the company, they call me the radio evangelist, which really fits because I’m so excited about the products. Most radio consoles force you to work the way the designers think you should, but Lawo consoles are so flexible that stations can create custom workflows to suit their individual needs. And my background in network television production might be especially useful in helping radio broadcasters with blended facilities that include video and other new media elements.’
Bill Bennett is based in the Pittsburgh, Pennsylvania area.
More: www.lawo.com
