RCF has expanded its UK operation with the appointment of Phil Price in a new pan-European PA/VA sales support role. The move ‘will add new efficiencies and impetus to the company’s sales drive, as it continues to penetrate new market segments’.

Central to the change is the appointment of industry stalwart Miles Brooke, who brings 20 years of experience in pro, commercial and consumer audio within the D&M Group. Taking up the new position of Regional Sales Manager (South) he will focus on Installed Sound/Commercial Audio and Rental & Touring Customers, while Mick Butler continues to represent RCF in the North of England and Scotland.

Brooke has established his career in brand building, with time spent at Denon and Marantz, latterly as National Sales and Marketing Manager with D&M Group’s Professional Division. Prior to the formation of D&M he worked with Denon distributors Hayden Laboratories, a company he joined in 1994. ‘RCF’s diverse brand portfolio offers exciting challenges in market segments with which I am already familiar. and I look forward to increasing their market share,’ he says.

His arrival will enable the long-serving Dean Davoile to step up to Director of Sales for RCF’s UK office. Davoile takes up the senior position as Price, who originally set up the RCF UK operation 25 years ago, takes up a new role as RCF International Sales (Voice Evacuation Systems).

‘RCF has made considerable investment in designing all new electronics that are fully certified to EN54 standards – which will particularly impact on the DXT 3000 and DXT 9000 digital evacuation systems,’ he says. ‘I am relishing the opportunity to build on this momentum.

‘We need to identify and work with distribution partners and system integrators specifically within Europe to capitalise on our unique position of being able to offer complete solutions — based on our long heritage in loudspeaker systems and our new EN54 electronics.’