TC Group has appointed Andy Rust as its VP of Marketing for Install & Tour.

Based at Tannoy’s headquarters in Scotland, Rust will be responsible for the marketing of TC Group brands – primarily Tannoy, Lab.gruppen, Lake and White Acoustic – in installed sound and touring markets. Additionally, he will manage the I&T marketing team at Coatbridge, as well as delivery of the marketing strategy and co-ordination of other marketing teams across the TC Group offices in North America, Japan and China.

‘Andy has a wealth of experience of marketing and the audio industry having spent 13 years at Peavey and the last nine of those as European Marketing Manager,’ says Andrzej Sosna, CEO of TC Group’s Install & Tour. ‘His diverse experience in traditional and cutting edge media tools will benefit us greatly in the Install and Tour market vertical in the coming years.’

With a degree in Business Studies, Rust’s experience in audio extends to his personal life, having spent time as DJ in the Leicester and Nottingham areas of the UK, as well as being a keen producer. For his new role, he has relocated to Glasgow.

‘I am especially proud to be working out of the UK Tannoy office, having observed the company pushing their unique transducer technology forward, year on year, as well as manufacturing beautiful products out of this UK operation,’ he says.

‘TC Group is a company I have admired for many years, having seen it make some extremely well thought out projects during my time in the industry. This now positions the group as a true force in most areas of the sound business and this is especially true for Install and Tour markets where I will be lucky enough to be focused. Their unique technology is delivering true meaningful value to the market and I am honoured to be given the opportunity to help continue their reputation for being the best; whether that is for their training, technology or their product launches.’