Jesus Cruz has been appointed by Harman Professional as Sales Director for Mexico.

Cruz, joins Harman following 18 years with Sony Electronics in Mexico, where he most recently served as National Sales Director for the audio, video, digital imaging, VAIO, cellular and game business divisions. He holds a Bachelor of Science in Electronics from the Technological Institute of Monterrey and an MBA in International Business from the University of Bristol in the UK. Operating from Mexico City, Cruz will report to Scott Robbins, Harman Professional VP of Worldwide Sales.

‘Jesus is a strong addition to Harman’s sales organisation,’ Robbins says. ‘His deep knowledge of the market, strong relationships and proven ability to lead successful teams makes him an ideal leader for Harman’s initiative to support our partners in this region.’

‘Harman has a unique value proposition in delivering complete systems-based solutions in a variety of markets,’ Cruz adds. ‘I look forward to the opportunity to lead the new sales organisation in Mexico that will capitalise on our existing capabilities with new and existing sales partners.’