Steve GreenallSteve Greenall has joined Audinate as Director of Sales for Europe, and will be responsible for leading sales activities in the Middle East, Africa and ASEAN countries.

‘The convergence of A/V and IT continues at an incredible pace’ says Audinate CEO, Lee Ellison. ‘Steve brings to Audinate, and our customers, a diverse range of experience across A/V, IT, and networking fields. We are thrilled to have someone who can closely relate to the requirements of our OEM manufacturer’s products, and at the same time, have such a strong understanding of the needs of A/V consultants and installation contractors.’

Greenall brings more than 25 years’ professional sales experience, with the past 13 focused directly in the A/V industry. Most recently, he was Sales Director of VBrick in the UK, a leading provider of IP Video streaming solutions. Prior to that, he was Business Development Director for AMX in the UK.

‘Over the past few years, I have been extremely impressed with the rapid adoption of Dante and how Audinate is universally recognised for delivering the most complete A/V media networking solution available’ says Greenall.’ I am thrilled to help contribute to Audinate’s growth going forward.’

Audinate’s Dante provides high performance digital media networking, providing sample-accurate playback and simplifying installation and configuration of A/V networks. Based on IP standards, Dante offers the quality and performance required by professional live sound, A/V commercial installations and broadcast plus recording systems. To date, Dante has been licensed by more than 70 OEM customers across the A/V industry.

More: www.audinate.com