L-Acoustics has announced its Middle East, Africa & Eurasia Application Team, ‘reflecting the company’s strategic commitment to delivering world-class technical support in one of its fastest-growing markets’.
The new three-strong team structure is led by Mehdi Khelil as Head of Application, Middle East, Africa & Eurasia, reporting to Vikram Kirby, Global Director of Application Operations. Supporting Khelil are Application Engineers Adriaan van der Walt (Application Engineer, Middle East - L-ISA) and Luke James Brookes (Application Engineer, Middle East & India).
Khelil draws on more than 15 years of hands-on experience in live events and audiovisual technology across the Middle East’s entertainment and events sector, most recently serving as Senior Operations Manager at Etihad Arena in Abu Dhabi. Adriaan van der Walt is an L-ISA specialist with FOH mixing experience including four years on The Voice. Luke James Brookes previously led audio operations at Dubai’s Coca-Cola Arena.
‘The establishment of this dedicated application team represents our commitment to meeting the evolving technical demands of the Middle East, Africa & Eurasia markets,’ says Kirby. ‘With Mehdi’s leadership and the combined expertise of Adriaan and Luke, we’re positioned to deliver exceptional technical support and drive innovation in immersive audio experiences across the region.’
The new application team will focus on technical project support, system design consultation, and advancing L-Acoustics technology adoption throughout the region, from major live events and permanent installations to luxury residential projects and next-generation entertainment venues.
This expansion follows the recent restructuring of L-Acoustics’ sales team under Director of Sales EMEA Tim Völker, with Chris Mead serving as Head of Sales, Middle East, India, Africa & Eurasia. The company reports ‘unprecedented growth’, with a 30 per cent increase in workforce over the past two years, driven by strong performance across all market sectors.
‘Our expanded application capabilities in the Middle East reflect the region’s growing importance in the global entertainment and events landscape,’ Khelil says.
More: www.l-acoustics.com