Netherlands-based Follow-Me has appointed Menno Appelhof to the role of Technical Sales Specialist.

Appelhof has 35 years’ experience, spanning lighting design, operations, and sales across the live entertainment industry. His career began in the mid-1980s, when he started building shows and pushing flightcases at 15 years old. His journey evolved through lighting design and programming to sales, where he established his own distribution company representing lighting brands. Throughout his career, he has worked with industry-leading companies including Avolites and Elation, gaining expertise in control systems and lighting technology.

Menno AppelhofIn his new role, he will focus on growing Follow-Me’s distribution and sales partner network globally, with particular emphasis on strategic regions and carefully selected partnerships. He will also provide technical and functional support to partners, designers, and end users, helping them maximise the potential of Follow-Me’s performer tracking solutions.

Follow-Me’s performer tracking technology uses any fixture in the rig as a follow-spot and synchronises performer position data with audio and video systems, media servers and stage automation applications.

‘I’ve known about Follow-Me since the moment they started, and I already knew many people within the company from my time in the industry,’ Appelhof says. ‘My experience helps me filter out what’s really important for each specific client. Every use case is unique, so I can tailor our offering to pinpoint exactly what matters to each individual’s needs.

‘I’m especially excited about the opportunities to collaborate within the broadcast and theatre industries,’ he adds. ‘Both fields are full of creative talent and innovation, and I’m eager to show how Follow-Me can enhance their artistic vision. It’s incredibly rewarding to see our technology come to life in major productions – whether that’s a world tour, a live broadcast, or New Year’s Eve celebrations. My goal is to see Follow-Me empowering shows of every scale around the globe.’

‘Menno has a great amount of experience with control systems in the industry,’ says Follow-Me MD, Marc van der Wel. ‘He will help our partners, designers and end-users upscale their knowledge of our systems, as well as providing technical and functional support to move forward together.’

More: www.follow-me.com