Lawo has appointed Mike Wright as Vice President of Sales for North America. In his new role, Wright will spearhead Lawo’s commercial strategy in the region, focusing on expanding market presence, strengthening customer relationships, and driving brand awareness across key verticals.
With more than two decades of experience in strategic sales leadership across hardware, software and SaaS solutions, Wright brings a wealth of expertise to Lawo’s growing North American operation.
‘Joining Lawo at such a dynamic time is incredibly exciting,’ he says. ‘The company’s innovation and commitment to excellence are unmatched, and I look forward to working with our talented teams and partners to deliver outstanding value to our customers throughout North America.’
Wright’s career includes leadership roles at Appear, EditShare, Tektronix/Telestream and Grass Valley. His latest appointment is in line with Lawo’s continued investment in the North American market and the company’s commitment to customer-centric growth.
‘Mike’s track record speaks for itself,’ says Sam Schauland, Executive Vice President North America. ‘His strategic mindset, deep industry knowledge, and passion for customer success make him the ideal leader to take our North American sales to the next level. We’re thrilled to welcome him to the Lawo family.’
With Wright at the helm of sales, Lawo says that it is poised to accelerate its momentum in North America, delivering cutting-edge solutions and unmatched service to broadcasters, content creators, and media professionals.
More: www.lawo.com