Wisycom has appointed Anne Berggrein as its new Chief Marketing Officer (CMO) to lead global marketing strategies, focusing on strengthening brand recognition through communications, product launches, enhanced channel support and forward-thinking initiatives with key partners.
Berggrein has more than three decades of marketing experience, including 21 years in the high-end pro audio industry, most notably as VP of Marketing at DPA Microphones for more than 16 years.
‘Anne’s ability to grow a brand through loyalty, engagement and inspiration makes her a natural fit for the CMO role,’ says Wisycom CEO, Davide Morsiani. ‘Her experience and vision will be invaluable as we work to elevate Wisycom’s brand awareness and presence worldwide. Anne will coordinate with our local partners to further reinforce our global communications strategy.’
In addition to her marketing expertise, Berggrein has long been recognised but for her understanding of the ways in which a strong brand can resonate with potential and existing customers, as well as her strategic approach to brand development and high product visibility. This knowledge of market dynamics is expected to build Wisycom’s visibility and competitive edge across key global markets. Her involvement with DPA Microphones, which has a close partnership with Wisycom, will ensure that there is a continued synergy between both product lines.
‘Wisycom’s commitment to empower audio professionals worldwide with innovative and high-quality wireless solutions gives the brand endless opportunities,’ she says. ‘I am honoured to lead Wisycom’s marketing efforts as it enters the next chapter of growth.’
More: www.wisycom.com