Having joined Powersoft in 2018 and served as EMAIA Sales Manager since 2021, Varun Mahesh Jagger has been promoted to the newly created role of Regional Manager (Distribution) for the EMEIA (Europe, the Middle East, India and Africa) region.
Previously playing an important role in growing Powersoft’s presence across the region. In his new position, he will oversee Powersoft’s EMEIA distribution network and directly manage Area Sales Managers Cosimo Cecchi and Simone Scaramuzza. He will continue to report to Powersoft Global Sales Manager (Distribution), Fabrizio Romano Bolzoni., Jagger assumes a broader strategic remit for the region in his new post, and sees the promotion as an opportunity to ‘optimise the Powersoft’s regional distribution strategy, expand into new verticals, and scale the sales team in line with local growth potential’.
‘Powersoft is already seen as an innovative leader for amplifiers across the world but the perception of the brand, and the knowledge of our products, is not uniform across markets and verticals,’ he says. ‘Over the mid-to-long term, I aim to streamline the distribution network to leverage us for growth – preparing the sales team for better growth in the region and supporting our distributors and partners to translate Powersoft’s global vision at a local level.
‘Fabrizio and [Sales Director] Luca Giorgi are both leaders who lead from the front, and I am thankful to them in laying a strong foundation for me on which to grow,’ he adds. ‘They have constantly helped push the envelope, and will continue to do so. Simone and Cosimo are wonderful people, great team players and excellent sales managers with deep knowledge of their markets. I will also be learning from their experience in each market. In the end, it is a team effort – and without Simone and Cosimo, there is no team.’
‘This organisational change reflects our continued commitment to strengthening our presence in key markets and enhancing the support we provide to our distribution partners,’ Bolzoni says. ‘With his experience and dedication, we are confident that Varun will play a crucial role in helping our distribution partners grow their businesses while further developing Powersoft’s brand in these strategically important territories.’
‘I look forward to implementing new ideas, building efficiencies and working closely with our partners to deliver sustainable growth across the entire EMEIA region,’ Jagger promises.
More: www.powersoft.com