Riedel Communications has appointed Anthony Zuyderhoff as its new Executive Director of Global Sales for the company’s Product Division.
Zuyderhoff brings an track record of more than 20 years’ in the telecommunications and broadcast technology industries, with leadership roles spanning global sales, sales engineering, general management and marketing. Based in the UK, he will be responsible for overseeing international product sales and sales operations and will be part of the Product Division Management Board.
‘Anthony’s diverse background and global experience make him an invaluable addition to our team,’ says Head of Product Division, Jan Eveleens. ‘His extensive international experience as a sales leader, combined with his expertise in various aspects of our industry, will be instrumental in furthering Riedel’s growth and strengthening our relationships with customers worldwide. We are delighted to welcome him to the Riedel family.’
Before joining Riedel, Zuyderhoff worked at Thomson Broadcast, where he was instrumental in transforming the organisation’s international strategy. Initially brought on as Chief Strategy Officer, he was quickly elevated to deputy CEO/Chief Revenue Officer, leading sales, presales, marketing and supply chain. Prior to this role, he served as Senior Vice President of Sales, Marketing, & Customer Enablement at CommScope, where he managed global teams, drove revenue targets exceeding US$1.5bn, and launched innovative product strategies across multiple continents. Zuyderhoff also previously led the video business at CommScope as Senior VP and General Manager, managing engineering and product teams across 14 countries worldwide.
‘Riedel’s reputation for cutting-edge technology and commitment to customer satisfaction aligns perfectly with my own professional values,’ Zuyderhoff says. ‘I’m excited to leverage my diverse background in sales, general management, marketing, and new product introduction to support Riedel’s global customer base. By working closely with our talented regional teams and partners, I aim to drive new opportunities for growth and deliver the innovative solutions that Riedel is known for across international markets.’
More: www.riedel.net.