Audio-Technica UK appointments

Audio-Technica has expanded its UK Commercial Audio sales team with the appointment of Business Development Managers Craig Higgins and Sonny Sloggett.

The new roles ensure are designed to support customers across the UK, with Higgins and existing team member Tom Ackroyd taking up positions as Business Development Managers, Live Sound for northern and southern regions respectively. The company’s Integrated Audio team now comprises Business Development Managers Sloggett (North) and Spenn (South).

Sonny Sloggett, Jack-Spenn, Craig Higgins and Tom Ackroyd In addition to expanding its commercial sales team, Audio-Technica has introduced project support services to offer customers designs and recommendations from Audio-Technica’s brand portfolio. Furthermore, the company has launched a B2B trade portal, which allows customers to check stock, review pricing and self-serve, enhancing the overall purchasing experience.

‘As a result of both sales growth and product technological advancements in our commercial markets, we are announcing the expansion of our sales team,’ says Audio-Technica Commercial Director, EMEA Gary Maguire. ‘This change will offer our customers and their clients additional expertise to support their business growth. The new structure will focus specifically on the live sound and integrated audio market verticals.’

‘Both Craig and Tom have extensive technical expertise as sound engineers and project managers, combined with a commitment to delivering exceptional service, and I’m confident they will thrive in their new roles and make a significant impact for our customers,’ adds Nick Turner, Audio-Technica Brand Manager for Europe.

‘I am fortunate enough to lead an integration markets team which comprises exceptionally skilled and experienced members,’ says Logan Helps, Brand Development Manager for Europe. ‘Jack O’Connor serves as our Junior Project Designer, bringing innovative design solutions to our projects. Jack Spenn, our Business Development Manager for Integration Audio, South, adds his expertise in project management and client relations.

‘Now, we’re thrilled to welcome Sonny Sloggett as Business Development Manager for Integration Audio, North, introducing strategic commercial insights to our team. From providing free customer project support to leveraging expert project management skills we’re more focussed than ever on securing the best outcomes for our clients.’

More: www.audio-technica.com

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Audio-Technica UK appointments