The International Association of Broadcasting Manufacturers has appointed Joe Zaller as its North American Market Development Officer.

In this role, Zaller will ‘develop and implement the association’s membership growth programme; foster awareness of the IABM’s activity, services, and business impact throughout its member community and the North American market as a whole; and promote sales of IABM reports to members, investors and financial analysts in North America’.

‘Having worked as a vendor and served as an IABM board member, I’ve seen the many benefits offered by the organisation,’ he says. ‘I look forward to extending awareness of these benefits and availability of its resources to the North American technology vendor and investor communities.’

Zaller is an established digital media strategist with extensive international experience in broadcast, cable, satellite, IPTV, and mobile TV markets. Prior to founding Devoncroft Partners, a provider of strategic marketing and market research for digital media, he served as VP of Corporate Development and, earlier, VP of Strategic Marketing at Snell & Wilcox (now Snell). He was previously VP of Marketing at Irdeto. He holds an MBA from The Paul Merage School of Business at the University of California.

‘I am delighted that Joe has joined the IABM team to help promote the association in North America, a territory that has the largest percentage of broadcast and media technology vendors worldwide,’ says IABM Director General, Peter White. ‘Joe is a very well known personality in the industry and worked in the industry at the senior level for many years. The market intelligence produced by Devoncroft is entirely complementary to and synergistic with our own Global Valuation Report, as well as with the regular market intelligence gathered through our industry indices, trends surveys, and end users reports. I look forward to working with Joe to expand the IABM footprint in North America.’