Riedel Communications has appointed Peter Tsegaye to the post of Regional Sales Manager in response to the company’s continued growth in Canada, reporting to Dave Caulwell, Regional Sales Director for East, North America, and based in Toronto.

Peter Tsegaye ‘Peter’s knowledge and success in many areas of the industry – including IPTV, live production, sports entertainment, and broadcast – will certainly be an asset to the entire Riedel team,’ Caulwell says. ‘He has a tremendous track record, and I am thrilled to have him with us.’

Tsegaye is a broadcast and media entertainment professional with more than 15 years’ experience having begin his professional career with Harris Broadcast (later Imagine Communications) where he worked in various roles, from customer service representative to product support specialist. Most recently, he served as technical sales and solutions manager at ES Broadcast, where he was responsible for expanding the company’s solutions architecture footprint within North America. His experience with focusing strategically on expanding systems and integrating pre-sales and post-sales activities will become essential to Riedel’s ongoing growth in Canada.

‘Riedel is an innovative and creative company, and I am excited to be a part of its continued growth and success,’ Tsegaye says. ‘I have been watching this company grow for many years, noticing how they consistently go above and beyond in both innovation and customer commitment. I am very excited about being part of this incredible team and look forward to contributing to the company’s success.’

More: www.riedel.net

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