Bosch Division Building Technologies has appointed Fredi Palm as Sales Business Development Manager for Europe & Middle East for its Electro-Voice and Dynacord brands. In his new role, Palm is responsible for driving sales and business development efforts in the region.

Fredi PalmWith a strong focus on installed sound, Palm brings a wealth of experience gained over the past decades in his prior position as Technical Sales Manager for Electro-Voice and Dynacord in Germany. His expertise lies in professional and commercial audio applications, making him well placed to understand and cater for the needs of customers in various key vertical markets, including entertainment, sports, hospitality and retail.

Palm’s primary objective is to consult with customers, to help them find the best solutions for their projects. He will work closely with the Application Design Team to develop innovative sound system concepts and designs for customers and conduct training for external channel and distribution partners. A further focus is to maintain professional relationships with key accounts and provide support to the sales force across Europe and the Middle East.

‘I’m thrilled that Fredi has accepted this new role and the accompanying responsibilities. His extensive experience and knowledge will undoubtedly contribute significantly to our commitment of surpassing customer expectations by providing exceptional audio solutions,’ says VP of EMEA Sales, Josef Penker.

Palm’s appointment is expected to reinforce Bosch’s commitment to delivering audio solutions and strengthen its presence in the pro sound market. With his broad skillset and international experience, Palm is expected to drive innovation and provide support to customers across the region.

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