Shure has appointed Laurent Rault as Senior Sales Director, to lead its retail business in Western Europe, one of the key markets presently supporting the company's growth.

Laurent RaultRault brings more than 25 years’ experience in audio to his new position, with a focus in the consumer electronics industry. He has solid knowledge and a background in managing all facets of distribution across Europe, including distribution partnership management, direct account management, digital commerce, product marketing, and digital marketing.

‘We are excited to welcome Laurent to the team,’ says Shure Vice President of Global Retail Sales, Abby Kaplan. ‘He has achieved extraordinary results during his career, and we are convinced his expertise and deep industry knowledge will lead the European team throughout a successful journey in the coming years.’

Rault will drive the company’s direct and indirect sales in Europe, as well as will guiding product marketing and regional marketing efforts for the retail business.

‘Shure’s contributions through innovative audio technology to push the industry forward have been immeasurable for nearly ten decades,’ Rault says. ‘I can’t wait to work with the team to bring our exceptional products closer to the customer, while enabling new business opportunities and regional growth.’

More: www.shure.com/en-EU

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