Powersoft has appointed Thomas Howie as a new Business Development Manager in the US, responsible for new and existing clients, as well as global key accounts.

Howie brings a combined 40 years’ A/V industry experience to the role. In his most recent post as VP of Sales & Marketing at Glidecam Industries, he led the department that developed, coordinated and conducted live and remote training programs, an area where Powersoft has also built an reputation by making industry knowledge easily and globally accessible. Prior to Glidecam, Howie spent 15 years at CBS Broadcasting.

Thomas HowieWith a Bachelor of Science degree in communications and strengths in business development, sales, marketing, client relations, market research and customer service, Howie expects to use his knowledge and experience to help Powersoft clients and end-users.

‘I believe that my diverse experience in A/V, broadcast, manufacturing and technical fields will be highly advantageous for our customers,’ he says.

‘Over the years, I have been responsible for business development, client relations, partner retention, managing PR, trade shows and marketing events, market research and new product development to drive revenue. I am confident that these valuable and transferable skills will help to further expand the company’s success in the US while providing the highest value to our customers.’

By prioritising team building and learning capabilities, Howie aims to expand market share, market growth, and building long-term meaningful relationships in the pro audio space.

‘Thomas’ experience in key verticals makes him an excellent addition to our senior team at Powersoft US. Bringing depth of experience, he will help us deliver the highest level of service that our customers have come to expect. I look forward to working closely with Thomas,’ says Powersoft North America General Manager, Tom Knesel.

More: www.powersoft.com

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