Riedel Communications has appointed Guillaume Mauffrey to serve as Sales Director for the APAC region. Based in Hong Kong, he reports directly to Jens Miedek, Executive Director of Global Sales.

Guillaume MauffreyIn his new position, Mauffrey he is responsible for Riedel’s business growth across the entire Asia-Pacific region. ‘Guillaume brings a great deal of Asia experience to Riedel’s business case, and a wealth of industry knowledge as well,’ Miedek says. ‘As a former COO of Ideal Systems, one of the biggest system integration companies in Asia and a key Riedel partner in Taiwan and Hong Kong, he is already familiar with the company’s product portfolio and our footprint in the region. Guillaume is an ideal fit for this new role, and it will be great to work with him as part of the Riedel team.’

Mauffrey joins Riedel following nearly nine years with Ideal Systems Asia Pacific Limited, the region’s leading integrator for broadcast, cloud, and pro A/V, where he managed global operations for the group and its 12 offices in ten countries. He earlier held sales leadership roles with communications and IT services provider SpeedCast, serving first as Director Of Business Development and then as Head of Sales for Northeast Asia, including the role of Country Manager for China.

Mauffrey’s earlier roles with APAC businesses included Business Development Manager for Globecomm Systems and Amadeus Group Limited, as well as Greater China Sales Manager for UPEK. He holds a BA in International Relations from Boston University and an MSc in Management for China from SOAS, University of London.

‘I look forward to continuing to support our existing clients and providing the technology to new ones to unlock value in their respective industries,’ Mauffrey says. ‘Broadening the presence of Riedel in China and India will play a large role in getting to the next level with the company in APAC ‘

More: www.riedel.net

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