Wohler Technologies has appointed Don Bird as its Chief Marketing Officer (CMO), a new position ‘reflecting the company’s increased commitment to worldwide strategic sales and marketing’.

Don BirdWith more than 30 years in the media and cinema industries — including more than 20 years in executive management — Bird will lead all of Wohler’s sales, marketing, and product line management operations.

‘Don is the ideal professional to lead Wohler’s sales and marketing operations into our next phase of growth,’ says Wohler President and CEO, Carl Dempsey. ‘He brings extensive experience and deep insight into sales, marketing, brand management and global operations for broadcast audio, film and video postproduction, and digital cinema conversion. With Don at the helm, our sales, marketing, and product line management teams are primed to support the creation of market-driven product lines and policies that promote closer relationships with our customers and channel partners.’

Bird is the President and founder of InSync Advisors, a business advisory firm dedicated to cultivating the aggressive senior leadership and vision required to manage change successfully in fast-moving, highly competitive market environments. Prior to forming InSync Advisors, he served as Senior VP of Corporate Strategy & Business Development for DTS Digital Cinema (a division of DTS), where he was responsible for restructuring and selling two business units consisting of more than 200 employees with operations in six countries. Other previous roles at DTS include Senior VP of Cinema and VP of Marketing.

Positions Bird held prior to DTS include VP of Sales & Marketing for Avica Technology, a software technology company that pioneered the film industry’s initial deployments of digital exhibition systems in the US and China, and various positions over 12 years in sales, marketing, and general management for 360 Systems.

‘It’s an exciting time to be joining Wohler,’ Bird replies. ‘We have a tremendous opportunity to leverage our brand strength and customer relationships to not only grow our video and audio product lines, but to increase our footprint as a provider of captioning and ancillary data management solutions. I’m looking forward to working with our sales, marketing, and product line management teams in a unified effort to drive the continued growth of Wohler’s global business and bring a broader range of customer-centric solutions to market.’

More: www.wohler.com

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