Genelec has expanded its Nordic sales operation with the appointments of Mirko Ekberg and Fredrik Setterberg.

Ekberg joins Genelec’s Finnish team as Pro Audio Sales Manager, with responsibility for developing both studio and MI dealer networks and building closer relationships with key studio customers. With a combined 20-year track record of distinguished sales management with Fender and the Luthman distribution group, Ekberg previously held the position of Chief Sales Officer for Finland and the Baltics for Luthman Nordic.

Mirko Ekberg and Fredrik SetterbergSetterberg joins Genelec’s Swedish distribution team as Sales Engineer, focusing on pre-sales and sales support across the studio, A/V and home audio segments. With more than two decades of industry experience in both sales and technical solutions, Setterberg will assist dealers, systems integrators and end-users with training, demonstrations and on-site loudspeaker system calibrations.

‘Genelec is an amazing brand, and I’m thrilled and excited to be given this opportunity to join the family,’ Ekberg says. ‘I’ve always loved the process of really getting to understand my customers, so I’m looking forward to building and maintaining close customer relationships and providing a premium service at all levels.’

‘Having been in the industry for many years, Genelec has always been the go-to brand for me when working as an A/V integrator,’ adds Setterberg. ‘In my new role as Sales Engineer, I’m pleased to be able to assist Genelec’s Swedish customers across all segments with system design and both pre-sales and post-sales support.’

‘We’re extremely happy to add two such experienced, skilled and respected professionals to our Nordic sales team,’ concludes Genelec Nordic Sales Director, Mikko Tuomi. ‘In their individual roles they will strengthen our already robust team, bring us closer to our key business partners, and provide even higher levels of customer satisfaction.’

More: www.genelec.com

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