Lawo has appointed Oliver Frenzel as Business Development Manager for Smart IP network monitoring solutions.

In his new position, Frenzel will take on ‘a central role for the market-orientated advancement of Lawo’s Smart product line’ and use his expertise to support sales colleagues in their efforts to support customers’ projects.

Oliver FrenzelFrenzel holds a diploma in Television Engineering and Electronic Media, is already established within the Lawo Group and Lawo customers from his previous roles as Head of Support and Customer Care Manager. These duties were followed by taking on the post of Lawo’s Business Development Manager SLA, developing quality structures for service level agreements for the entire portfolio.

Lawo’s Smart product line comprises the smartScope Deep Packet Inspection & Network Analyzer and smartDash System Monitoring and Realtime Telemetry solution, a vendor-agnostic enterprise software suite providing full network and media visibility across an all-IP, all-SDI or hybrid WAN/LAN broadcast infrastructure.

‘Through my experience in support, I know how important it is for mission critical operation to have good monitoring and measurement capabilities,’ Frenzel says. ‘This is even more important for complex broadcast IP networks, as there is no longer ‘the cable’ that transmits a single SDI video signal.

‘I’m very proud that Lawo has given me the responsibility for this task. I have always admired the commitment of all colleagues in developing and manufacturing innovative broadcast products and solutions at top quality level and apply them to the benefit of our customers. It feels great to be a part of the Lawo family.’

Frenzel’s new role reflects Lawo’s growth in the domain of IP-based broadcast remote production solutions, which require strict monitoring and traffic analysis in its entirety.

‘Oliver is a perfect fit for this newly-created and essential post,’ says Chief Commercial Officer, Jamie Dunn. ‘In his responsibilities within Lawo, Oliver has compiled comprehensive expertise in all aspects of broadcast, problem solving for customers as Head of Support as well as developing long-term customer-oriented strategies and advancements for the services we offer. His ‘no-is-not-an-option’ attitude drives his commitment to not stop before the best solution is found.’

Frenzel is based in Germany, and will work with Lawo’s international team to advance and promote the Smart range as optimally designed solutions for broadcast customers’ efficient, flexible and integrated workflows.

More: www.lawo.com

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