Powersoft has appointed Akira Mochimaru as Global Marketing Director.

Based in the US, he will ‘connect dots between customers, technology, products, communication, and distribution through strategic business planning and guiding implementation’, and also work with Powersoft’s operations in New Jersey to help grow the company’s presence in the install market.

Akira MochimaruMochimaru has made his move to Powersoft permanent after serving as a consultant for three months. He comes with a track record extending over 38 years in the pro audio industry, including working as Meneral Manager of Bose Professional.

‘My personal mission is to connect customer experience and products through the use of advanced technology with unique value,’ he says. ‘I have already experienced situations where customer problem-driven ideas met a company’s technology driven ideas. Powersoft has the capability and foundation to convert technologies to solve customers’ problems and improve their experience, so I look forward to working closely with staff across the divisions to develop a plan and execute it with excellence.

‘When I first visited Powersoft’s HQ, I was immediately impressed by the capabilities in testing and the way they ensured product quality remained high throughout the design and manufacturing process. Their combination of innovative thinking and technical excellence made the decision to join Powersoft an easy one, and the trusting relationship I was able to establish straight away with Powersoft’s senior management was very reassuring.’

‘Akira Mochimaru’s appointment represents an important step in the process of implementing Powersoft's strategy of strengthening its presence in the installation sector, especially in specific vertical applications, ‘ says Powersoft CEO, Luca Lastrucci. “His experience will be essential to help us to encompass the current and future needs of the market, by focusing on objectives and defining the products of the future, which will make Powersoft able to maintain a leading role in professional audio.”’

‘Powersoft has been successfully interacting with partners and clients since the beginning; actively listening to their points of view on everything from product design to customer service,’ adds Powersoft Sales Director, Luca Giorgi. ‘Having Akira on board allows us to improve the customer experiences even more, ensuring we always meet their needs and move quickly to solve their common problems.’

More: www.powersoft.com

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