Noel LarsonAshly Audio has appointed Noel Larson as VP of Marketing & Business Development, reporting to company CEO, Jim Mack.

With over more than 20 years’ experience in the industry, Larson will ‘develop and execute Ashly’s marketing vision and work with Ashly engineers and strategic partners on new product development’. Larson will

Larson most recently served as Harman Professional’s Global Director of Retail Solutions – Signal Processing, Mics, and Connected PA. At various points, he has served with the dbx, Lexicon, BSS, Digitech, AKG and Soundcraft brands during his seven years there.

‘I was looking for an opportunity where I could make a real impact at a company that’s ready to grow fast and that has a management team that fully supports that vision. Ashly has CEO Jim Mack and a cast of talented people, and Jim has successfully piloted rapid company growth in his past endeavors and now has positioned Ashly to rise to the challenge.’

‘I’ve known Noel Larson for some time, watched his performance at Harman and was waiting for the opportunity to have him apply his insights and expertise to the Ashly brand,’ Mack replies. ‘Together, we’ve crafted a new marketing strategy for Ashly and together will make the brand soar both domestically and internationally.’

‘Although system designers and integrators have long known that Ashly delivers rock-solid solutions of unmatched value, it’s time for us to really call that out in a coordinated way,’ Larson says. ‘Ashly’s well-integrated product line is much more than a bunch of disconnected specs. It’s really a menu of complete solutions – including I/O, DSP, Software and power. Ashly’s solutions work in harmony with the needs of integrators and give end-users transparent, intuitive control over their new systems.’

More: www.ashly.com

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