Michael Bohlin, Genelec Sales Manager

Michael Bohlin has returned to Genelec as International Sales Manager.

Reporting to International Sales Director Ole Jensen, Bohlin will be based in Stockholm where he will be responsible for the development and support of distributor, dealer and key user networks for the company’s professional monitoring segment within Europe.

Bohlin entered professional audio in 1994, working with Swedish Genelec distributor Studioteknik as the brand’s national representative. ‘Two of the first people I met were Genelec’s Lars-Olof Janflod and Studioteknik’s Jarmo Masko – now with Genelec himself – so that was the beginning of some very influential relationships,’ he recalls.

In later years, Bohlin enjoyed a long and successful career within Avid, managing sales within the Nordic territories. He has likened his return to Genelec as ‘putting the band back together - going back to a brand that I felt honoured to work with two decades ago and that I still truly love’.

‘Joining Genelec feels a little like closing a circle. The company has very specific values that I haven’t seen often in my career, but which I value very highly – especially the commitment to sustainability. It feels like everyone in the company feels the same way, with the same priorities and the same shared values. I think that’s amazing, I haven’t seen it before.’

‘Michael is an excellent addition to our international marketing and sales team and it’s a true pleasure to welcome back a member of our extended Genelec family,’ says Genelec MD, Siamäk Naghian. ‘As well as bringing tremendous professional audio expertise and experience to his new role, he has a deep understanding and appreciation of our company values. We’re delighted that he has returned to Genelec in this particularly special anniversary year.’

More: www.genelec.com

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