Powersoft has appointed Giacomo Previ as Sales Manager for OEM Solutions.

Giacomo PreviBased at Powersoft’s headquarters in Scandicci, near Florence, Previ counts 25 years’ experience in pro audio, most recently with Italian speaker manufacturer Eighteen Sound. He is already familiar with Powersoft’s IPAL technology, following the use of IpalMod amplifier hardware module by Eighteen Sound.

Prior to overseeing all sales activities at Eighteen Sound, he held a marketing-focused post at Loud Technologies in Amsterdam where he drove the MarComms for its brands, supporting branches and independent distributors.

At Powersoft, Previ is tasked with managing international OEM sales, exploring strategic business development opportunities, and identifying technologies and innovations for future market needs. Responsible for the P&L of the OEM Solutions Division, he will also manage the sales support team of six people, and workwith customer care and marketing to guarantee service levels and exposure in the market – as well as directly managing some key accounts to support the regional sales managers.

Offering support to OEM partners from the design phase, Powersoft recognisies the importance of sharing its experience. In addition, the company offers OEM partners complete EMI/safety certifications, CB reports and all documentation needed to speed up the process and reduce costs. With a growing worldwide network of Authorized Service Centres, Powersoft also commits to being a reliable partner, offering fast and effective after sales service.

‘I can’t wait to introduce OEM customers to the most innovative products available on the market,’ Previ says. ‘Powersoft offers the best amplifier solutions to the pro-audio industry thanks to its unique mix of technological vision, product quality, long-term reliability, high performance and unrivalled manufacturing capability, and I have no doubt that the new product roadmap will further reinforce its position. My years of experience have given me a deep understanding of the OEM customer business and I am committed to building relationships with partners old and new based on mutual trust and strong cooperation, taking Powersoft’s successful operations to the next level.”

‘Giacomo is a fantastic addition to our team and I’m delighted to welcome him onboard,’ says Powersoft Sales & Business Development Director, Luca Giorgi. ‘His professional background combined with his strength of character makes him the perfect fit for the team as we take on the challenges ahead in an increasingly competitive marketplace.

‘With customer experience front of mind, Giacomo will ensure our commitment to a true end-to-end partnership is something we live and breathe, leaving partners in no doubt that Powersoft is the only brand to offer a comprehensive, best-in-class solution.’

More: www.powersoft-audio.com

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