‘It is a great honour to be named as chairman to the IPRO-MG, an organisation that has been instrumental in promoting effective relationships between manufacturers and representatives in the market,’ Keller says. ‘I look forward to helping both sides work closely together to meet each other’s expectations, which will benefit dealers and integrators and their customers.’

Keller is Senior VP of Sales & Marketing with Panamax/Furman. In his role with the US-based professional sales representative organisation for audiovisual industries, Keller will futher its goal of enhancing the independent representative and manufacturer relationship. ‘IPRO believes that the future of selling upper-end goods through the Cedia and InfoComm channels is strong, and the success of our efforts is largely dependent on the triangular relationship between the representative, manufacturer and electronic systems contractor (ESC),’ says IPRO President. ‘The IPRO-MG was specifically formed to increase the communication between the three parties, beginning with the representative and manufacturer. With mutually agreed upon expectations, our message to the ESC--and eventually the consumer--will be stronger, thereby generating more sales through these channels.’

More: www.avreps.org