UK company RT Software has release the latest version of its newsroom graphics system, Swift News, now featuring an HTML5 interface for the Avid iNews client. This update enables journalists to create on-air text and images directly within the Avid MediaCentral Newsroom Management environment through a user-friendly plug-in.

Swift News provides journalists with complete control over content, while ensuring consistent on-air graphics that align with the station’s brand identity. The newly introduced HTML5 plug-in offers several key advantages.

Journalists can now view full animations of graphics directly within their desktop interface, enhancing the accuracy of the final broadcast, while the interface maintains consistency with the Swift Live browser interface available for gallery graphics operators, ensuring an efficient production environment.

Built on a robust technological foundation, the new interface is designed to support future enhancements and innovations as they become needed.

‘The Swift News integration with MediaCentral Newsroom Management is a great addition to the Avid newsroom solution,’ says Avid Senior Director of Partners & Alliances, Raymond Thompson. ‘It highlights Avid’s MediaCentral Cloud UX open-platform approach, which results in flexibility and choice to broadcasters when designing graphic deployments that engage audiences. RT Software continues to impress with innovative solutions.’

‘Our goal is to make the process of getting graphics on air as simple and efficient as possible, and we believe we can bring significant value to newsroom operations,’ say RT Software Commercial Director, Mike Fredriksen.

As well as daily news broadcasts, Swift News is also suited to use in special events such as like election coverage, thanks to its versatile integration with external data sources.

More: www.rtsw.co.uk