Part of its ongoing programme of expansion in support of China’s growing international profile and influence, Chinese state broadcaster CCTV now has a live American channel competing with BBC, CNN and Al-Jazeera services. This follows TV channels launched into the UK and agreements with other nations over joint TV and film production.
America is lined up for four hours of daily programming produced by CCTV journalists working out of 15 bureaux around North and South America. The target audience comprises more than 100m viewers in 120 countries. Initial prigramming will include a business and finance programme called Biz Asia America, The Heat and the Americas Now magazine programme.
CCTV is also preparing to open a TV facility in Nairobi and is actively recruiting journalists and technical staff around the globe.