Calrec Audio has signed Mediatronik as Czech Republic distribution partner for its full family of broadcast products.

As Calrec’s exclusive distributor for the territory, Mediatronik will build the brand and expand market share among its customer base – spearheaded by the Brio broadcast mixing console. ‘Brio offers Calrec’s renowned performance and reliability in a compact package with outstanding affordability – exactly what so many of our broadcast customers are looking for,’ says Mediatronik SRO owner, Luboš Novácek. ‘The full Calrec family brings strength, power, and flexibility to our product portfolio, and we’re looking forward to presenting these solutions to our clients in the Czech Republic.’

Founded in 1993 by Novácek, Mediatronik offers the broadcast and professional A/V industries the latest technology solutions, backed by an experienced staff. The company specialises in comprehensive solutions to customers and partners. ‘Mediatronik has an outstanding reputation within the Czech broadcast industry,’ says Calrec International Sales Manager, Mike Reddick. ‘Through our new partnership, the company will provide the technical expertise, market knowledge, and local support we need to expand our presence in the Czech Republic.’