JoeCo has appointed Starpoint Distribution as its exclusive sales representative in Germany and Austria. The agreement is expected to significantly raise the company’s profile in both territories, beginning with the forthcoming ProLight & Sound exhibition in Frankfurt.

Headquartered in Hamburg and with more than 20 years’ experience of bringing premium brands into Europe’s German-speaking markets, Starpoint is one of the largest distribution specialists in Germany. The company spans a wide variety of markets, from A/V install to broadcast and live sound. Also included in its portfolio of brands are Midas and Klark Teknik.

JoeCo is the British manufacturer behind the BlackBox range of multichannel recorders and players, as well as the BlueBox Workstation Interface Recorders. Promotion of these lines JoeCo in Germany and Austria is already underway.

‘We are very proud to represent a brand with the prestige of JoeCo, and we are looking forward to a long and mutually successful partnership,’ says Starpoint Distribution founder and owner, Lutz Gehrke. ‘We feel that products such as the BlackBox recorder and BlueBox Workstation Interface Recorders not only fit perfectly into our existing portfolio, but actually complete it. We are already working on a number of initiatives for bringing these industry standard products the recognition they deserve.’

‘Starpoint is a highly respected company with great ideas and the willingness to invest and make those ideas a reality,’ says JoeCo MD, Joe Bull. ‘We are very confident that we have found a strong partner for Germany and Austria, and that Starpoint will help to raise JoeCo to new levels of success in these extremely important markets. We’re thrilled to be working with them.’