Warsaw-based Phono Media has been appointed as Martin Audio’s new distributor in Poland.
Set up in January 2010 to serve fixed installations, the company represents a number of leading pro audio brands as well as control and signal management equipment through a network of 40 authorised partners and 150 resellers. The company first approached Martin Audio when looking for premium-quality systems for club installations.
‘We had a gap in our portfolio for a top quality brand which offered high-powered cabinets,’ says Phono Media Director, Jacek Stanislawski. ‘The major advantage with Martin Audio is that you can see their products used on the biggest of shows with top headline acts, while in the installation sector they offer a wide range – from AM series for stadia and arenas to CDD Weatherised. This will also open new markets for us.’
Stanislawski notes that, while Martin Audio has a strong profile in Poland, his aim will be to provide a strong after-sales service and technical support: ‘There is never any discussion about the quality of the products,’ he says, ‘but it is in service back-up that we can make a difference.’
In addition to the AM and CDD lines , Phono Media sees potential for the BlacklineX in music clubs: ‘This is the perfect tool, with a great price/quality ratio,’ Stanislawski says. ‘We also see MLA Mini, as a perfect door-opener for small and medium size rental companies.’
Phono Media has wasted no time in opening its account with an installation ShowCase music club in the centre of Warsaw, where four Blackline F12+ boxes and two S218+ subs aremanaged by a dedicated DX0.5 controller. In the rental sector, Poland’s oldest company, Musnicki Sound System, operates a full MLA system.
‘To be working with a partner that carries such a broad product portfolio opens up a number of opportunities in the markets in which, until now, we had less presence – such as rental and installations in theatres, cultural centres and sport arenas,’ Stanislawski says. ‘At the same time, cooperation with such an experienced partner as Martin Audio will strengthens our position in established areas such as music clubs, hotels and restaurants.’
‘Phono Media sees this as the next logical step to build its brand and that of Martin Audio in Poland,’ says Martin Audio EMEA Sales Manager, Bradley Watson. ‘The company has an established network of system integrators, venues and links to rental companies, and have the expertise and drive to push and develop Martin Audio into 2017 and beyond.’
More: www.martin-audio.com
