The Italian Radio Magic FM station has added Ensemble Music Scheduler software to its Enco DAD radio automation platform.

Serving three provinces in the Naples region of southern Italy, the two-station network now uses the new software playlist scheduling and creation to further minimise the manual workload and costs of running a broadcast operation with a small staff.

Ensemble’s native intelligence provides Radio Magic operators with the flexibility to define groups, clocks and rules to more efficiently create, control and generate all Radio Magic playlists. The upgrade additionally tightens the already established communication between DAD and Radio Magic’s traffic and billing system, enabling operators to automatically import, merge and reconcile traffic files with playlists for a cleaner business operation.

Radio Magic has also integrated new remote production and connectivity tools from Enco’s enCloud suite, including the Enco iDAD mobile app. Radio Magic added the iDAD-Remote app to multiple iPads for the purpose of inserting new music and advertising content, as well as voicetracking from any networked location, whether at the studio or a remote site. That content becomes immediately available in the DAD system for on-air playout or production.

‘DAD has always worked well for us, and has simplified our work from both a time and staff point of view,’ says Radio Magic GM Raffaele Barbieri. ‘Without it, we would need at least 12 operators just to manage our on-air operation alone. ‘The new tools are as intuitive as the DAD applications we have added in the past, with a quick learning curve that allowed us to integrate them into our operation immediately. Because of this efficiency, we continue to save a great deal of money in regards to content management and on-air playout across the Radio Magic network.

‘To my knowledge, we were the first broadcasters in the world to leverage a fully-automated radio system from a single PC, which made attentive technical support imperative,’ he adds. ‘The entire Enco staff has always been very prepared and competent, and is always available to intervene with immediacy as needed. Additionally, our requests and suggestions have additionally been implemented with urgency.’

More: www.enco.com