‘This it is an opportunity to go into the rental business because we know that some other companies are strong in Egypt, particularly in the rental market,’ says DIS Area Sales Manager, Chris Hellmuth. ‘We want to establish ourselves and try to get market share.’
Founded in 2009 by Mohamed Jamal, Future Technology had already proven itself to DIS as a long-term IS partner in Saudi Arabia. ‘Mohamed presented our products very well in the Saudi Arabian market,’ says Hellmuth. ‘When he went back to Egypt he was very interested in representing DIS, especially for the rental market. He already had some customers and events going on but he couldn’t use DIS equipment because there was none available in Egypt on a rental basis, so he approached us to purchase DIS equipment to offer for rental.’
Future Technology has already used DIS equipment the Next Generation Strategy: the New Norm of a Post-Crisis World event.
