Peavey Electronics has appointed B&J Music as its distributor for Canadian market. A division of JAM, the company will also handle the Composite Acoustics, Trace Elliot and Budda lines. The agreement was struck between JAM President Martin Szpiro and VP Jeff Carman, B&J VP David McAllister, Peavey COO, Courtland Gray, GM of North American Sales, Fred Poole and Peavey founder Hartley Peavey.
‘The decision to partner with B&J was given great consideration,’ Gray says. ‘After looking at other opportunities and initiatives, we realised that the JAM organisation is best positioned to enhance Peavey and grow its presence in Canada.’
‘This giant US amplification and instrument brand is a welcome addition to B&J’s existing catalogue of exclusive products, and we believe that B&J aligns well with Peavey’s decision to transition to full distribution in Canada. To know we will be working with a company able to recognise and address the big changes and challenges in our industry fills me with great confidence. For musicians around the world Peavey is recognized as a truly iconic brand and I can’t wait for us to start playing our part in the continuation of Peavey’s success,’ Szpiro says.
McAllister of B&J concurred, ‘Peavey is a key part of our growing portfolio of top-line professional brands, and we are looking forward to getting our dealers stocked up again. The Peavey line will further enhance our reputation as one of the foremost suppliers of quality sound and amplification in Canada.’
Initial stock is in inventory with B&J and they can begin fulfilment to the dealer base immediately.
More: http://jamindustries.com
