Allen & Heath has named Algam as exclusive distributor of its products in the French market.
‘Algam is proud to add such a fantastic brand to its catalogue,’ says company MD, Benjamin Garnier. ‘This partnership will enhance our portfolio, and open up new possibilities to further strengthen our standing in the French audio market. We are sincerely excited to develop the Allen & Heath brand in France.’
Algam is a leading distributor of MI and professional audio, video and lighting products in France and the Benelux. To best serve the wide variety of Allen & Heath customers – which ranges from aspiring musicians to established audio professionals – the sales operation will be divided between Algam Entreprises, which will manage sales to rental and staging companies and installers, and Audia, which will represent Allen & Heath to MI stores and audio dealers.
‘Algam is renowned for its knowledge and expertise across the Professional Audio and MI spectrum,’ says Allen & Heath Sales & Marketing Director, Christian Luecke. ‘We know the Algam team are dedicated to serving our loyal customer base, as well as seeking out new opportunities.’
More: www.allen-heath.com
