Shidco has been appointed to handle distribution of Italian control and amplification specialist Powersoft in Iran.

Set up in 1960, the Tehran-based company sold electronic music equipment before moving into pro audio equipment and instruments. ‘As one of the best-known companies in the market, we were already familiar with both Powersoft and its technology, from working with their customers,’ says Sales Director and Technical Manager, Amir Fani Saberi. ‘As a powerful trading company, we required a leading brand amplifier to cover the full range of professional audio applications and meet all customer requirements.’

Shidco sees key market placements for Powersoft’s amplifier lines, and has quickly brought the brand to the local market – including hosting a seminar for prospective on the technical aspects of amplification, the company and a listening test. ‘This was well attended by both the installation and rental sector,’. Saberi says. ‘I received positive feedback at the end, with everyone feeling optimistic about the future of this brand in the face of Chinese competition in the region.

‘As a result of representing so many top loudspeaker companies over the years, we have always been on the look-out for a powerful amplifier producer, and although we went through many well-known companies, none could really satisfy the market until now,’ he adds. ‘The amplifiers needed to be efficient in terms of power consumption and price, and in addition, size and weight were also essential to the market. Class-D amplifiers were the logical choice and Powersoft is a leading company in this technology. We are really pleased to be working with a company that meets all market requirements.’

‘In line with the rapid growth we are seeing in the EMEA region, the appointment of Shidco as our distribution hub for Iran represents a milestone in our efforts in the Middle East market,’ says Powersoft Regional Account Manager (EMEA), Karl Kahlau. ‘Shidco comes with the highest recommendations in all areas of pro-audio expertise, so we are understandably delighted they have decided to join us in their pursuit of high-quality brands to promote in the Iran market.’

More: www.powersoft-audio.com