Like many working in the US creative industries, John Jennings Boyd has a studio at his Los Angeles home and another at his office in New York City. The two locations allow to promote his work as in film scoring with live orchestras and electronic music for award-winning films such as The Place Beyond the Pines, and television shows including ABC’s Mixology, CBS’s 48 Hours and Netflix’s Marco Polo.

Also Creative Director of Soundcat Productions, a boutique music company with studios in NYC and LA, Boyd has written and produced music for ad campaign clients as varied as Apple, BMW, Google and Budweiser. What all of his studio work has in common is that it’s produced and mixed using a pair of 8250 Smart Active Monitors (SAM) from Genelec.

‘I was using another speaker that I thought was great, but once I heard the 8250s, I was knocked out,’ he says. ‘What’s especially great about them for me is that I work in so many genres, I may have to do a classical piece one day with a full orchestra and then do a hard rock song the next day,’ he explains. ‘The Genelecs can go from one kind of music to another and remain neutral. I always know what I’m listening to.’

That also goes for clients visit his Los Angeles studio – using the Genelec Loudspeaker Management (GLM), he can move the sweet spot to the back of the room where clients sit: ‘I have a nice seating area in the back of the control room, but the low frequencies tend to build a up a bit back there,’ he explains. ‘The GLM lets me literally move the sweet spot to where they’re sitting. It lets me know that they will hear exactly what I hear.

‘Using Genelecs, you really feel like you’re part of a community, which is a cool thing,’ he adds.

More: www.genelec.com