Already established as Cedar Audio’s dealer in Singapore, CDA Pro Audio Asia has opened a Asia showroom in the Luzerne building on Bendemeer Road, Singapore.
Located close to the Boon Keng MRT station, the street-level showroom has been remodelled under the direction of CDA General Manager for Singapore, Joel Shia. Following extensive refurbishment, it provides a comfortable setting for customers to discuss and evaluate Cedar products using reference converters and a wide range of professional speakers.
‘The industrial side of our business is based nearby in Sim Lim Tower and, for many years, we ran an audio showroom alongside this,’ says CDA Managing Director, Rick Dowel. ‘But with the recent growth in the markets for Cedar and our other pro audio products, it was time to offer our customers the opportunity to transact their business in a more spacious and comfortable environment.
‘Joel has described the new showroom as being more like a lounge where customers can evaluate audio equipment without being intimidated by hovering sales staff, and that’s exactly how we want it to feel,’ he continues. ‘Of course, we’ll be providing full demonstration facilities for potential customers and support for those who already own Cedar products, and people are welcome to come to visit us to try out the Cedar Cambridge system and dialogue noise suppressors that are permanently available in the pro audio suite located on the first floor.’
CDA Pro Audio Asia supplies Cedar’s sound restoration and noise remval products to the post, broadcast, live sound, archives and educational sectors in Singapore, and services the law enforcement and security sectors with Cedar’s dedicated forensic systems.
