Amplifier, signal processor and installed sound user-interface specialist Ashly Audio has appointed Sound Directions as its exclusive distributor for the UK.

Sound Directions serves consultants and A/V integrators and will distribute Ashly’s full line of products, including networked multichannel amplifiers, Protea DSP-equipped amplifiers and Ashly’s iPad app.

‘From the very start, we’ve worked closely with our customers to demystify the vast array of technologies that are available in the installed A/V market,’ says Stanislas Boivin-Champeaux, who founded Sound Directions in 1998. ‘When it benefits our clients, we happily design and program systems that work flawlessly under the pressures and challenges of the real world. We’ve seen countless systems designed by others that left end-users with a system that they did not understand and could not operate. We ensure that this is never the case for the systems we design. A job is never complete until everyone is satisfied.’

‘The effort Sound Directions puts into system design and programming for its audio professional clients is unique among distributors,’ says Mike van der Logt, Ashly Audio EMEA Sales Manager. ‘The company has a strong technical team that has depth of experience in the markets their customers operate in. They understand the pressures their customers face and work alongside them to create on-time solutions, within budget. That ultimately wins more projects for everyone involved. Our existing UK customers will be pleased, and we expect Sound Directions’ reach to win legions of new Ashly fans.’

‘We have travelled the world to pull together a portfolio of products that work flawlessly together, and Ashly Audio has a well-deserved reputation for building reliable, well-engineered solutions at exceptionally competitive prices,’ says Boivin-Champeaux. ‘Ashly’s hardware, software and user interfaces complement our existing partner brands perfectly, and their products are very flexible and Dante- and CobraNet-compatible, allowing us to leverage Ashly solutions in a huge range of designs.’